Cassie Keplinger is all about fitness: She is the instructor that taught my first spin class (reviewed in “Is Spinning A Good Workout?“). She works as part of Team Beachbody by doing online fitness coaching. To top it all off, she exercises every day at eight months pregnant.
Cassie is clearly proud of the fact that through online fitness coaching she gets to help others meet their personal health and wellness goals. Last weekend, I interviewed her about Beachbody Fitness, Team Beachbody, and what it’s like to be a Team Beachbody fitness coach.
What is Beachbody Fitness and Team Beachbody?
Beachbody was founded in 1998. The company’s mission is to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody is a “leading provider of fitness, nutrition, and weight-loss programs that deliver results.”from Beachbody website
Team Beachbody is Beachbody’s online community. Its goal is to be a complete health and fitness solution by providing motivation, support, and information.
Cassie chats about being a Team Beachbody fitness coach…
Q: When did you first hear about Team Beachbody and what was your first impression?
I first heard about Team Beachbody two years ago. My college roommate’s sister, Amy Patterson, had been working as a Team Beachbody fitness coach. I had seen her posting lots of health and fitness-related things on social media and she got in touch with me to ask if I would be interested in coaching.
The timing was perfect because I was already looking into fitness coaching as a possible career path. At the time, my parents had been assigned a health coach through their insurance company because they were overweight and paying extra each month for their insurance. I was already teaching indoor cycling classes and the idea of a home-based career in health and wellness was very appealing.
Obviously, when Amy asked if I’d be interested in online coaching, I was excited about it!
Q: How long did it take you to decide to join Team Beachbody and become an online fitness coach?
It took me a couple of weeks to decide. At first, I was uncertain about the cost. As a Team Beachbody fitness coach, I get Shakeology at a discount (for $99/month). That, plus a $15 site access fee, is what I pay monthly to continue coaching and have access to all of Beachbody’s marketing tools.
When you’re promoting a product, you want to be “a product of the product” — I would be buying Shakeology whether or not I were coaching because I love it and the marketing tools that Team Beachbody has are extremely helpful. Ultimately, I decided that the monthly cost was worth it and now, two years later, I’m a Diamond Coach under Amy Patterson.
Q: What was Amy’s role in mentoring you when you first started as a Team Beachbody fitness coach? What is her role now?
Before I signed up with Team Beachbody, Amy put me in a challenge group so that I could see what it was like. I was able to see everyone’s posts and participate in the challenge.
After I signed up, she did phone call meetings with me and directed me to some training videos. She still mentors me now but we’re in touch less frequently. We do a lot of Facebook Messaging to keep each other posted and check in.
Q: What does a Team Beachbody fitness coach do? How do they do it?
As an online fitness coach for Team Beachbody, I promote Beachbody’s products by making connections with people and networking. Online coaching is all social media based. The goal is to get new customers each month and make what Team Beachbody calls “Success Club”. If you do this, you are assigned leads. Leads are customers who have made their way to Beachbody on their own and haven’t been assigned to a coach. Coaches can connect with these leads to offer support, more information, and invitations to upcoming challenge groups.
This is one area in which the Beachbody Office – a website with tools for coaches – is really useful. You can connect with interested people (leads) who aren’t being actively engaged by a coach.
Daily, coaches do what Beachbody calls “vital behaviors”. These are: be a product of the product, personal development, invite, and recognition. Each day, I do my Beachbody fitness workouts, spend time on personal development, share my clients’ achievements on social media, and invite new people to join me. Team Beachbody fitness coaches try to spend at least an hour on these vital behaviors every day.
Q: What was your initial motivation when you started? Was it financial, personal, or social?
Even though I now make money coaching and income from Beachbody has helped my husband and I buy our first home, extra income wasn’t what led me to join Team Beachbody. My initial motivation when I started with Team Beachbody was to try something new that was aligned with my interests. Now, I feel good about Beachbody fitness because I’m promoting a healthy lifestyle, not selling a “miracle product” that promises transformation with no work!
Q. Was starting out as a Team Beachbody fitness coach scary? What were some challenges that you had when you were starting out? What were some things that came naturally?
I was scared that I wouldn’t be good at online coaching! Part of being a Team Beachbody Fitness coach is signing people up under you and promoting their products. You have to put yourself out there. The more I started posting on social media about Beachbody fitness and Shakeology, the more people were interested, and it became less scary to be so vocal on social networks.
A big challenge that I had going forward was figuring out the right tone and wording to use when connecting with people on social media. One thing that a Team Beachbody fitness coach is supposed to do each day is connect with people on Instagram, Facebook, Twitter, etc. You have to check their profile to see if they are someone that you might have things in common with and/or someone who might be interested in Beachbody programs. At first, I found that slightly creepy! However, there are definitely ways to reach out to people without making them feel pressured or taken aback that someone they don’t know has gotten in touch with them.
Rather than launching into a sales pitch, I’ll introduce myself and tell them why I took the initiative to get in touch with them (maybe they’ve done a Beachbody fitness program in the past or they have been “liking” some of my posts). I’ll also invite them to participate in an upcoming challenge group and offer to send them more information. Maybe they need some outside help and support and I can help them get started on their personal fitness goals.
People aren’t going to reach out to you, even if you have a product or information that they’re interested in. You have to reach out to them. If you’re genuine when you do this, people can be really responsive.
Things that came naturally to me when I started as a Team Beachbody fitness coach were navigating social media and living an active and healthy lifestyle. I was already teaching group fitness classes and trying to be as healthy as possible. I didn’t really need to change anything in that respect.
Q: Were your friends, family, and coworkers supportive of your new undertaking?
Absolutely! My husband, Zach, signed up and so did his parents. When I first started, my mom had been using whey protein and was having stomach problems. I suggested she try Shakeology because it has digestive enzymes in it that help to keep you regular, prevent bloat and gas, etc. She did and now she’s been drinking Shakeology for over a year!
When I got pregnant, I asked my doctor if it was okay to drink Shakeology, and she said yes. Actually, she told me that some women will drink Shakeology instead of taking a pre-natal vitamin and just take omega-3. So if you’re pregnant, or if you’re someone who hates eating vegetables, Shakeology is perfect for you! It’s like going to the salad bar!
Q: Is it hard to combine coaching with your day job?
Yes, especially because I travel to the villages (small communities in rural Alaska) each week. I do have internet there now but I’m busy on those days! It’s hard to get a workout in. I try to be sending messages during my downtime but I need to set a schedule for myself to get things done.
There are top Beachbody fitness coaches that work over 40 hours a week and are still incredibly successful. This is because they are really organized and their spouses are supportive of their work. Zach is really supportive; he knows that each day when I come home, I’ll be spending about an hour doing Team Beachbody work.
Q: What are some skills that you have learned through being a Team Beachbody fitness coach?
Time management and organization. They’re huge!
Q: What are your Team Beachbody goals for 2017?
Hitting Success Club each month so that I am consistently getting new customers. I want to be putting time into coaching in order to get new customers and sign up new coaches. I want to build up my team because I go on maternity leave after the new year and online fitness coaching provides good supplemental income.
Q: What is your favorite part about being a Team Beachbody fitness coach? What is your least favorite part?
My least favorite part is probably having to be persistent. It’d be nice if interested people came to you but they don’t. This means that I need to invite, invite, invite. Amy and I talk about this a lot. Someone may have been following your online activity for a while and unless you connect with them, you won’t know.
My favorite part now is making posts on social media because I remember seeing top coaches’ posts before I joined Team Beachbody. Their lives seemed so awesome and they looked so cool. Now I’m the one making the posts and living the life!